Privacy Policy

Last Updated: March 7, 2026

Welcome to SwingTracker: Golf Analytics ("SwingTracker," "we," "us," or "our"). We are committed to protecting your privacy and ensuring you have a positive experience when using our application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

1. Information We Collect

1.1 Information You Provide

When you use SwingTracker, we may collect the following information that you provide directly:

• Account Information: Name, email address, username, and password when you create an account
• Profile Information: Golf handicap, preferred courses, equipment details, and other golf-related preferences
• Video and Media: Golf swing videos and photos you upload for analysis
• Performance Data: Swing metrics, scores, statistics, and progress tracking data you input or that we generate

1.2 Information Collected Automatically

When you use SwingTracker, we automatically collect certain information:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: App features used, time spent on the app, frequency of use, and interaction patterns
• Location Data: GPS location when you record a swing (with your permission) to identify golf courses and weather conditions
• Technical Data: IP address, browser type, and app version for troubleshooting and analytics

1.3 Camera and Sensor Data

With your permission, we access:

• Camera: To record and analyze your golf swing videos
• Motion Sensors: Accelerometer and gyroscope data for enhanced swing analysis (if available)

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Analyze your golf swing, generate performance metrics, and provide personalized coaching tips
• Improve Our App: Enhance features, develop new functionality, and optimize user experience
• AI Analysis: Train and improve our AI models to provide more accurate swing analysis (using anonymized data)
• Communication: Send you updates, notifications, tips, and respond to your inquiries
• Security: Protect against fraud, unauthorized access, and ensure app security
• Analytics: Understand usage patterns and app performance through aggregated, anonymized data
• Personalization: Customize your experience based on your preferences and performance history

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who help us operate our app:

• Cloud Storage: Video storage and data hosting providers (e.g., AWS, Google Cloud)
• AI Services: Machine learning and video analysis providers
• Analytics: App performance and usage analytics services
• Customer Support: Help desk and communication platforms

These providers are contractually obligated to protect your information and only use it as we direct.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests such as court orders, subpoenas, or government inquiries.

3.3 Business Transfers

If SwingTracker is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

3.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. Data Storage and Security

We implement industry-standard security measures to protect your information:

• Encryption: Data is encrypted in transit (TLS/SSL) and at rest
• Access Controls: Limited employee access on a need-to-know basis
• Secure Infrastructure: Data stored on secure cloud servers with regular security audits
• Video Storage: Swing videos are stored securely and accessible only to you unless you choose to share them

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

5.1 Access and Control

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and associated data
• Export: Download your swing videos and performance data
• Opt-Out: Unsubscribe from marketing communications at any time

5.2 Location Data

You can disable location tracking in your device settings. This may limit some app features like automatic course detection.

5.3 Camera Access

You can revoke camera permissions in your device settings. This will prevent video recording functionality.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. When you delete your account:

• Personal information is deleted within 30 days
• Swing videos and media are permanently deleted within 30 days
• Anonymized, aggregated data may be retained for analytics and AI improvement
• Some data may be retained longer if required by law or for legitimate business purposes (e.g., fraud prevention)

7. Children's Privacy

SwingTracker is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe a child has provided us with personal information, please contact us.

8. International Users

SwingTracker is operated from the United States. If you are located outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from your country. By using SwingTracker, you consent to the transfer of your information to the United States.

9. Third-Party Links and Services

Our app may contain links to third-party websites or integrate with third-party services (e.g., social media sharing). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy in the app with a new "Last Updated" date
• Sending an email notification if the changes significantly affect your rights
• Displaying an in-app notification upon your next login

Your continued use of SwingTracker after changes are posted constitutes acceptance of the updated Privacy Policy.

11. Contact Us

12. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us at nick@atlantic-studio.com with "California Privacy Rights" in the subject line.

13. European Users (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process your data based on consent, contract performance, or legitimate interests
• Data Protection Officer: You may contact our data protection officer at nick@atlantic-studio.com
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority
• Data Portability: Request a copy of your data in a structured, machine-readable format

Thank you for trusting SwingTracker with your golf performance data. We are committed to protecting your privacy and providing you with the best golf analytics experience.